What was once seen as a simple childhood accessory is now making its way back into the hearts of women. Whether it is bows on clothing, hair, or other items, they seem to be everywhere this year. The trend has captured the attention of women of all ages from little girls wearing bows to elementary school, cheerleaders performing at games, or simply wearing a bow to work.
A factor that plays into the revival of the bow is the nostalgia that most people miss from their childhood. Especially when we think of the simpler times we were in back then. To most the bows represent the innocence of childhood and wearing one is a way that they can reconnect with their inner child. Wearing one leads to the memories and magic from our younger years.
Another part of the bows’ comeback is due to the rise of the coquette aesthetic, where hyper-femininity thrives with lace, ribbon, and ruffles in a romantic style. People dress in what is known as “soft” fashion with pastels and corsets. Many people have started to put their own spin on coquette and use bows in their hair and many articles of clothing such as jeans, shirts, and even jackets.
TikTok has especially played a huge role in the comeback of this accessory. Many creators have shared videos wearing bows with intricate hairstyles and have gathered millions of views. The app has made wearing bows trendy and a new aesthetic that everyone wants to be in on.
The versatility of bows is part of its long lasting popularity in modern culture. You can find satin bows on the back of homecoming dresses, or clay bows on the front of mugs. Lately you can find a bow anywhere you go.
